My shopping carts of late would make Elle Woods proud. A cashmere sweater from Cos, a super sleek, fitted turtleneck, a spring-break-worthy swimsuit, a shiny new pair of slingbacks – all pink and all headed to my doorstep.

You could blame Valentine’s Day, but the truth is that I never need an excuse for pink. It’s my favorite color, and I’ll happily load up on it any day of the week. If you share in my affection for the happiest (and most flattering, in my opinion) hue, you’re in the right place. From barely-there to Bubblegum and Barbie (this dress!), ahead, a shopping list of favorites showcasing pink in all its glory.